Needle in the Hay

Music video for Sally Seltmann, 2013

This clip is a reworking of an art installation I did at Schoolhouse Studios last year. Eat Your Art Out was a series of edible art desserts, collaborations between artists and chefs. I worked with Ashley Marriani who specialises in biscuits and cakes. The Sugar Fountain was at the end of a room that was decked out like a lo-fi Wonka Land where the audience was invited to roam around the sugar paths picking as many cake flowers and biscuit apples as they liked. You can see photographs from the installation here.

Sally saw the project thought the fountain would fit with Needle in the Hay. I was really happy at the chance to reuse the footage and it really was a perfect match. I changed the colours to match the forthcoming album artwork which gave the animations much more vibrance and life. The song has so many cascading euphoric passages that really lend themselves to this fantasy fountain. I like to describe it as psychodelicious!